Class Activity--Evaluating Campaign Advertisements

Evaluating Campaign Advertisements

I. Directions for Watching Each Political Advertisement:
(1) You need to watch each advertisement.
(2) List the advertising strategy each ad uses.
(3) Write 2-3 sentences explaining why the advertisement is or is not effective.
(4) After watching all the political ads, put a * next to your favorite political ad.

II. After watching each political advertisement, Write a BCR that answers the following questions:

• Why do candidates spend so much money making and showing TV advertisements?
• According to you, what characteristics make TV political advertisements effective?
• Include details and examples from class, your notes, and the ads you watched

---

I. Political Ads:

Name of Political Ad
1.
2.
3.
4.
5.
6.
7.
8.
9.